When we say “search engine marketing in China,” you may wonder why we almost exclusively talk about Baidu. Well, for one, our agency is called Baidu Advertising 😉. But more importantly, the search market in the Far East vastly differs from Western countries…and Baidu dominates it. In this article, our team of China specialists reveals…
When promoting any brand in the Chinese market, two channels are set in stone: WeChat and Baidu. As the largest search engine in China (Google is blocked), Baidu is the starting point and go-to place for netizens to find information, research products and services, and shop. Therefore, it’s essential to rank high on the results…
The Baidu Display Ad Network (百青藤, Baidu Baiqingteng) aka Baidu Union is a vast network of over 600,000 websites, apps, and channels. Similar to the Google display network, Baidu Union allows marketers to increase brand awareness among a larger variety of consumers in China and drive traffic in the Chinese market. We get and answer…
With Google blocked in mainland China, Baidu is the country’s go-to search engine with more than 670 million monthly active users. While there is some competition – from Qihoo 360, Sogou, and Soso – their market share is much smaller than Baidu’s chunk of the industry. Therefore, showing up at the top of Baidu’s search…
Attract customers, increase website traffic, and raise the awareness of your brand in China – all with the power of Baidu pay-per-click (PPC) marketing. In this article, the Baidu advertising experts at Nanjing Marketing Group share their insights on the search engine market in China and Baidu’s role in it. We’ll be focusing on how …
When it comes to Baidu ads versus WeChat ads, there are some commonalities as well as major differences. But what does this mean for your brand: What are the low-hanging fruit and opportunities to grab, and what do you need to watch out for? In this article, the Baidu advertising experts from Nanjing Marketing Group…
The facts: With Google blocked, Baidu is the go-to search engine in China with more than 50% market share. This makes it an essential platform for brands in China: High rankings and visibility on Baidu lead to increased brand awareness, traffic, qualified leads, and, ultimately, sales. Your challenge: You represent a global or domestic brand…
