Search Marketing

When we say “search engine marketing in China,” you may wonder why we almost exclusively talk about Baidu. Well, for one, our agency is called Baidu Advertising 😉. But more importantly, the search market in the Far East vastly differs from Western countries…and Baidu dominates it.  In this article, our team of China specialists reveals…

When promoting any brand in the Chinese market, two channels are set in stone: WeChat and Baidu. As the largest search engine in China (Google is blocked), Baidu is the starting point and go-to place for netizens to find information, research products and services, and shop. Therefore, it’s essential to rank high on the results…